Purrform Chicken with Ground Bone with Chicken Liver, Heart & Gizzard - 450g

When a food is labelled FEDIAF complete, it means it meets the official nutritional guidelines set by FEDIAF – the European authority on pet food nutrition.

In simple terms, a FEDIAF complete food contains all the essential nutrients your pet needs to stay healthy — including the right amounts of protein, fat, vitamins, and minerals.

It’s been formulated to be a fully balanced, stand-alone diet, so you don’t need to add anything else. There’s no risk of missing anything out when feeding a FEDIAF-complete product, as long as it’s fed according to the guidelines.

This gives you peace of mind that your pet is getting everything they need, every day.

No, you don’t. If you're feeding a FEDIAF complete product, it’s already nutritionally balanced to meet all your pet’s daily needs — nothing extra is required.

Technically, you don’t even have to vary the proteins, as a complete product will cover the nutritional bases regardless. However, we do recommend rotating proteins when possible — not because it's essential, but because it helps keep mealtimes more interesting and enriching for your pet. Variety also naturally supports a broader nutrient intake over time and may help reduce fussiness.

So, while it’s not a must, a little rotation goes a long way!